The issue of sustainability has become increasingly important in many areas, and the music industry is no exception. Performing shows and tours involves a lot of energy consumption, transportation and material production, which can have a significant impact on the environment.
Recently, the lead singer of the band Coldplay, Chris Martin – who in 2019 made a commitment to only resume touring around the world when he could reduce the environmental impact they caused – gave an interview where he addressed the topic and expressed his concern about the impact of the music industry in the environment. Highlighting the band's efforts to further reduce their ecological footprint during their most recent tour, Martin, in a recent interview with NBC News, said: “We grew up believing that 'they' would solve [environmental problems], but then you realize that 'they' don't exist, what exists is you. So, instead of waiting for actions from this or that company, we decided to try to change (ourselves) what we could, in our sphere”.
Chris still guarantees that such a posture has nothing to do with political positions of any kind, or even a sales strategy, according to him, in the same interview: “It's not about being on one side of the political spectrum, wanting to be well seen by the public or earn more money. It's about trying to prove that any successful business can be sustainable.”
In the case of Coldplay, the band has stood out for its initiatives in favor of sustainability, and today its concerts are performed with renewable 100% energy. According to official sources, during the band's most recent tour, the structure was designed with sustainable pillars that guided actions such as reducing the use of disposable plastic, choosing products with environmental credentials and suppliers that use sustainable practices and materials in the production of equipment and materials. , such as bamboo and recyclable steel, deployment of bicycles and kinetic floors, which transform the fans' movement into electrical energy, technology that allows the energy generated by the fans to be used to power the show's equipment, reducing the need for external energy sources , use of low-consumption LED lights, promotion of awareness campaigns on the importance of sustainability and the adoption of more efficient technologies to offset carbon emissions generated during tours, such as the use of biofuel in their planes during tours and use of electric vehicles, when on land, a measure aimed at reducing greenhouse gas (GHG) emissions generated by air transport, one of the main sources of emissions in the music industry.
In addition, Coldplay committed to promoting the planting of a tree for each ticket sold during the tour and also contributing to reforestation projects, recovery of degraded areas, soil regeneration and carbon sequestration from the atmosphere, helping to mitigate the remaining effects. of the CO2 emission produced by the tour.
These actions, important to minimize the environmental impact and make the music industry more sustainable, are not only significant from an environmental point of view, but also from a social point of view, since the music industry has a great impact on culture and society. as a whole, causing huge reverberations, so that by adopting sustainable practices, Coldplay not only reduce their environmental impact, but also serve as an example for other bands and artists, contributing to awareness of the importance of sustainability in the music industry and in society as a whole, producing an incentive for more initiatives of this type in the field.
Thus, Chris Martin's conduct is an important contribution to the debate on the subject in the music industry and the band stands out as a positive and inspiring example for other bands and artists, since, evidently, Coldplay has a firm commitment to guidelines environmental issues and continues to be a yellow emergency light and doing magic wherever it goes.
